How Your Business can use Local SEO for growth
by Akandu Ukoha
Every small business is looking for ways to grow. One of such methods is dominating their local market. Local customers own a large share of both traffic and sales for small businesses, especially startups. Local SEO (search engine optimization) is a great way to improve your online presence to attract their customers to your online and physical locations. Every entrepreneur should focus on how your business can use local SEO for growth.
Many Google searches usually generate local results and 76% visited the site or store within a day. This traffic can be converted to clients and sales. With this many people searching locally, it is important for your business to come up and rank higher in these searches.
To take advantage of local SEO, you will have to ensure your business is showing up in Google and these steps can help you rank higher
Display Your Business Information
Make sure your customers or visitors can get information concerning your business instantly. Also, this information should be the same across the board on all platforms or directories. This information is easily accessible, it makes it more likely that your visits will generate store traffic. Your business information should include the below
- Business name
- Company address
- Business phone number
- Business hours
You should take advantage of online directories to help your local SEO. These directories help to boost your local SEO because they are usually the top search results for local customers. Some of these online directories are
A good way to convert visitors to customers is by encouraging previous clients to leave a review of their experience with your business. Most local consumers read reviews prior to deciding to patronize a business. Having great reviews will build trust and more than likely lead to a visit. Even if you receive a bad review, your visitors are paying close attention to how the issue was addressed. This shows them how much you care about your customers and its another opportunity to win your visitors over.
Marcy Consulting is here to help with your online marketing and SEO needs. We have a range of services to help you achieve your marketing goals and offer guidance on your business can use local SEO for growth. Reach out to us and speak to one our analysts with any questions.
August 4, 2019
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