Digital Marketing Tips to Increase Sales This Summer
by Akandu Ukoha
The summer season can lead to an increase or decrease in customer traffic and sales. This is dependent on the market segment your business caters to. To take advantage of the summer season, you can follow the below digital marketing ideas to capture the attention of your customers. The below are some digital marketing tips to increase sales this summer.
- Go Mobile
Your audience are using mobile phones now and that number is growing every day. It is becoming the best way to capture the attention of your customers and target them with offers to draw them to your store.
- Increase Social Media Activity
During the summer, most people are scanning social media for activities. This a great opportunity for you to shine some light on your business. Apps like Instagram, Facebook and Twitter are places where you can engage with and acquire new customers by posting great content.
- Create Great Content
It is important to use a varying content options to engage customers and passive viewers. Videos, Pictures and GIF images are just a few content options you have at your disposal to publish posts that will draw in traffic.
- Re-Target Your Audience
For most websites, only 2% of web traffic converts on the first visit. Re-targeting is a tool designed to help companies reach the 98% of users who don’t convert right away. This feature will allow you to keep in touch with users who have previously visited your website.
- Summer Holiday Deals
Take advantage of the summer holidays to draw in traffic and increase sales. Days like July 4th and Labor Day are excellent opportunities to establish campaigns and promotions to achieve your targets.
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